GOOGLE ANALYTICS UPDATED!
Google Play traffic sources: discover how marketing campaigns and
search are driving installs and new users. The Google Play Referral
Flow will help you refine your app marketing mix in order to focus on
those campaigns and programs which are working to bring the highest
quality traffic.
Views on Google Play: understand how your app is being viewed on
Google Play as the result of campaigns and search. Your description,
screenshots and other content are what’s going to drive new users to
install.
Installs: installs shows the number of users for each referral
who actually clicked the install link for your app on Google Play.
Comparing installs to views for each referral shows you if your app
description and screenshots are leading to conversions. Highlight
through each source further up the funnel and determine which are
successful at driving downloads.
New users: beyond installs, new users shows you how many active
users actually launch your application after it’s installed. This is a
key metric to see even beyond installs, reported from the Google
Analytics Services SDK. Tracing the path up the funnel shows you clearly
which sources don’t just account for those installing your app, but
which lead to passionate users who spend time with your app leading to
in-app conversions
As these reports are using flow visualization,
you can also select any path you wish to analyze further which will
highlight that path and present useful data points along the funnel such
as drop off rate.
To start using the Google Play Referral Flow Report, you need to simply
link your Google Analytics Property to your Android app in Google Play. Linking to your app takes only seconds.
The collaboration between Google Analytics and Google Play doesn’t end
there! By linking your Analytics property to your Android app, key
Google Analytics engagement metrics from your default profile will now
appear inside the Google Play Developer Console. This two-way
integration gives you instant access to the in-store and in-app metrics
of record in whichever Google product you use. Read more on the Android Developers Blog.
These powerful new features from Google Analytics and Google Play take mobile app analytics to the next level.
FOR MORE DETAILS VISIT:
http://analytics.blogspot.in/
No comments:
Post a Comment